What Is Content Marketing and Why You Need It in Your Business✍

If there is anything for you to build a strong Online Presence in 2023, It is Content marketing.

Everyone is yearning for knowledge in this period for either new businesses, ideas or just wanting to change their lives, those with a higher leverage in content marketing will thrive, but wait,

What is Content Marketing?

Content is king and distribution is queen - Axhela Digital
Content Marketing Axhela Digital

Content marketing is a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, graphics, podcasts, and other media

It is more of a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

A content marketing strategy helps you to establish your brand as a niche leader, building trust among your audience by creating and distributing content in various ways.

Content marketing is a type of inbound marketing that

attracts customers

and builds loyalty, making it effective for customer retention.

The more valuable the content that you create, the more satisfying will be your audience. It is always better to take time working on your craft so that by the time you put it out there, it is really worth a view.

What type of Content Can you create?

Content marketing examples Axhela Digital
Content Marketing Examples – Axhela Digital

Coming up creatively made pieces of information showcasing any of the knowledge in your sector builds up what Content marketing really means.

Great content is always worth distributing and this is where engagement comes in when those satisfied with your output, will comment, share or like your video, blog or design.

First content you create content, then find means of distributing it. Better not to create any content than to create great one and hide it from your potential audience. Just put it out there some eye might love it. It will surely.

Why Content marketing Counts A lot.

Content marketing has been researched to be one of those most important business tools taht can grow your brand significantly fast. It provides a competitive advantage. Take a look at what the data says about content marketing:

Looking at the data below, we conclude that it is a critical tool.

67% of marketers report that content marketing generates demand/leads (a 7% increase since last year).

In addition, 72% of marketers say that content marketing helps to educate the audience (2% increase), and 63% say that it helps build loyalty with existing clients/customers (3% increase, CMI).

Do the magic with Content marketing. Below are just some of the miracle you can do… boooom😂 with Content marketing.

Increase online visibility. A content strategy can help you attract more customers and website visitors, especially when people are constantly looking for solutions to their pain points. Offering educational and informative content about a topic they’re interested in can help you increase visibility online through your website and social media accounts.

Generate more leads. Since educating customers builds trust and helps them feel more comfortable purchasing from your business, you can generate more leads and start to develop relationships with potential customers.

Boost loyalty. Loyalty is essential in marketing and business because the more loyal your customers are, the more repeat purchases they’ll make. Offering content that informs consumers can help them begin to build trust with your brand and see you as a thought leader✍

Improve Domain authority. Developing content is ideal for improving domain authority and becoming a thought leader in your industry. The more content that you have about a certain topic, the more you are most likely to dominate it if the content is good. This is exactly how Brands like HubSpot, Monday and Envato have managed to somehow dominate their worldwide keywords. This improved your Domain Authority.

The Content Cycle. How Content Marketing Actually Work.

Your business can use content marketing to attract leads, make a case for your product or service when someone is researching what to buy, and close sales.

To use it effectively, you’ll need to deliver the right content at each stage of the sales cycle—from awareness through consideration to purchase: The closing stage. Th

The Content Cycle - Axhela Digital
The Content Cycle – Axhela Digital

Awareness stage

This is where your content must be \writing about your customers pain points, challenges, and questions giving you an opportunity of engaging with them. Content at the awareness stage should be educational, how-to advice and really much friendly.

The best content for this stage includes articles, blog posts, e-books, videos, and newsletters.


A software company writes an article of how work has been advanced by the increase in Integrated business management systems

A fitness company writes about how to burn calories in 14 days.

A real estate company creates content about the best places to settle in after your marriage. or after the Christmas holiday.

Consideration stage

Your content should lean toward what your business offers and in the consideration stage, your content should offer a hybrid of helpful information and marketing.

It should educate the reader about what features or functions to look for and how various features address their needs.

The best content for this stage includes case studies, how-to articles, how-to videos, and checklists or worksheets.


  • A cloud-based phone system company creates a checklist entitled “8 Ways to Improve Your Phone Customer Service” that details the features and functions that make great customer service possible.
  • A Digital Agency company creates case studies about “The Biggest Mistakes Most Businesses Make When They hire an inhouse”
  • A health company creates content on how to identify the best time for the maternal treatment for a pregnant mother.

Closing stage

At this stage, the greatest target is to sell. The customer has heard about you, researched about you compared your products or services with other brands and they are only waiting for you to say, hey, Here it is please pay and take it. Just don’t waste this moment It has taken us a while. The content is now at a reap.

Best content for this stage: customer testimonials, case studies, user-generated content, buyer’s guide, product video, research report.


  • An online course website instructs visitors on how to take thier first course for free in a video of about 1 and half minutes.
  • A design agency creates short videos showcasing the variety in its work across different industries to demonstrate its diverse expertise.

How to best do content marketing.

Content marketing can feel overwhelming, but it doesn’t have to be. A successful content marketing campaign should be manageable and sustainable. Take these steps to get started:

How to best do Digital Marketing Axhela Digital
How to best do Digital Marketing Axhela Digital

Identify your target audience.

To create content for a particular reader, you need to have a clear idea of their priorities, challenges, and preferences. Start writing, shooting or designing around their interests. Eventually they will fall I love with your content.

Determine the right formats

The right format corresponds with what stage of the sales cycle you’re creating content for. Another important consideration includes what formats will best help you showcase value. For some, this will be a video; for others, a blog post.

Determine how you’ll distribute

Will you post content on your site, email it to people, or print it for an event? Start with “where” you know your audience is likely to be, and choose formats that make sense. For example, an article makes sense to send via an email, a checklist or worksheet can be posted on social media, and a buyer’s guide is a good follow-up to a pitch.

Choose a sustainable schedule

Once you know who your target readers are and the best formats for every stage in the sales cycle, create a short-term (3-6 months) plan. It’s easy to develop a content marketing plan that’s overly ambitious. However, the plan you design should have content elements you can realistically make based on your budget and resources. Keep track of how long it takes you to create each piece of content so that you can build that time into your schedule.

Follow best practices

Compelling content is clearly written and doesn’t contain jargon that only you and your peers will know. It should also include detailed how-to advice. A short, relevant, actionable piece of content is best.

SEO and content marketing

Content marketing makes it easy for good prospects to find your business. However, you can boost your efforts with search engine optimization (SEO).

Here are a few important best practices:

Keywords are the foundation of your SEO effort. These all-important words and phrases are the terms a prospect types into a search engine when they’re looking for a company, product, or service.

When you include the right keywords in your content, you’ll attract more traffic. The best keywords are:

  • Plain-language: language your audience uses to describe their pain points and needs
  • Relevant: keywords that match the expertise, products, and services you provide
  • Specific: a combination of your focus, industry expertise, prospect pain points, and other relevant details

SEO has evolved so that search success depends in part on how well your content does what it says it’ll do. Search engines review content copy, assess its relevance, and determine whether it delivers on what the headline promises.

Because of the importance search engines place on copy, using keywords throughout your content is important. Use the following guidelines:

  • Focus on 1 to 2 keywords. Avoid “keyword stuffing” by writing about what matters to your prospects with a focus on just a few keyword phrases.
  • Use keywords in the title. Make what the article is about clear and explicit.
  • Use keywords throughout. Find a way of naturally incorporating your keywords into your content.
  • Stay on topic. Good-quality content that provides advice related to a headline will perform best.

Social media and content marketing

Once you have content, it’s time to get the word out about it. Social media—Facebook, LinkedIn, YouTube, Twitter, Medium, Instagram,—is a proven and easy way to promote your content. You write a post and link to your content, and then voila! People are engaged.

You can do this through 3 steps:

  1. Focus on high-potential channels. The best social media outlets for you are the ones frequented by your audience. Consider the big, popular channels, as well as smaller, industry-focused ones that are likely to connect you with good prospects. Ask your audience what channels they favor and build a manageable list based on their preferences.
  2. Craft your copy to fit the channel. Each social media channel has a level of professionalism versus fun, an accepted voice, and other details all its own. Before you write posts for a channel, spend some time reviewing posts to familiarize yourself with these details. Then, give your posts some of your own company spirit.
  3. Test and modify your approach. A winning social media promotion effort involves trial and error. Track responses from the various channels for quantity and quality. Fewer high-potential engagements may mean a channel is a good fit, as opposed to a slew of clicks that never turn into an audience.

That’s been a wrap, Hoping you have leant something,

Was this article helpful? If yes Kindly give it a ❤ and subscribe not to miss out any article every Monday and Friday

I am Abbey Dawyne Bukenya and really happy you have read this down to the end. I ❤you.

Don’t also forget to check out my YouTube Channel for more Digital marketing tips, personal development, and Content Creation Hacks👇🙏


Thank you so much🙏❤🍂

Share with Friends
Abbey Bukenya
Abbey Bukenya

Abbey Bukenya is the Founder and CEO of Axhela Digital your ultimate Web and Content Marketing Digital agency based in Entebbe Uganda.

He is a professional digital marketer, food scientist, and tech-savvy. He has worked with a lot of successful companies over the 6 years of his working experience and has gained a lot of knowledge in these fields.

Currently he is running Axhela Digital and Njiya Technologies is always glad to reach him though the contact details on +256 762179048

Articles: 32

One comment

Leave a Reply

Your email address will not be published. Required fields are marked *