Setting up a Lovable Brand Page on Facebook 2023 Update

Here’s how to create a lovable brand page on Facebook – full guide. Here you will find all you need to know about setting up, promoting, and advertising a successful Facebook brand page sharp sharp🪒

In today’s digital age, establishing a strong online presence is essential for businesses and individuals alike. And at the heart of this digital realm lies the concept of a “Brand Page.”

Whether you’re a budding entrepreneur, a marketing professional, Let’s get started on the path to making your brand truly lovable on Facebook!

Step 1 – On Your Profile Create a New Page

Create a new page Axhela Digital

The first thing you’ll need to do is go to your Facebook profile on and click on Create a New Page to start the process of adding your business page to Facebook.

Before you do so ensure that you have all the details of your Brand Page in some Ms Word somewhere to save time.

Step 2 – Enter the Brand Name, Category and Short Description

Brand Page Information Facebook

Use the name of your business, brand or organization, or a name that helps explain your Page. Learn more

For the Categories, type any word in relation to your Business Category and choose any of the Outcomes that best Describes your Business.

For the Description, you can use ChatGPT for a brief eye catching description that best suites your business yet its very easy for your Clients to know and remember. Make it keyword rich to be on the safe side with SEO(Search Engine Optimization)

How to get the best results for your “About” description:

  • Spend a lot of time on your About Your Page description
  • Be as concise as possible
  • Consider simply adding your brand’s tagline if you have one
  • Promote at least one of your brand principles or selling points
  • Do not try to cram in a number of selling points

Then Click “ Create New Page”

When you click this it will take you to a section to fill in your Website, Contact and Location Details which we shall find in the next step below.

Step 3 – Enter Contact, Location and Working Hours Details

Enter Contact, Location and Working Hours Details

Enter your website URL, your Phone number and make sure you select the Country code from the Dropdown, if you don’t do so, the Contact will not be accepted.

Enter your address and Full location Details for customers to easily find you or refer you to potential buyers.

Providing the right Local address details helps in the following

  1. Enhanced Visibility: Providing your full address and location details allows potential customers to easily find your physical store or office. This increased visibility can result in more foot traffic and better exposure to your target audience.
  2. Trust and Credibility: Sharing your complete address instills trust in customers. It assures them that you have a physical presence, which can be important for building credibility, especially for new or local businesses.
  3. Improved Local SEO: Including location details helps improve your online presence through local search engine optimization (SEO). Search engines can use this information to connect your business with relevant local search queries, making it easier for potential customers to discover you.

Chose your working hour, where you are always open or you’re open at selected hours, this will also help with SEO during local Google searches. If at selected hours, a window will popup for you to fill in the hours available for any of the working Days you have.

Enter Your Working Hours

Step 4 – Add a Profile Picture and Cover Photo

Your profile picture is one of the first things that people see. Try using your logo or an image that people can easily associate with you.

Consider the following dimensions for the Designs

Profile Picture : 180px by 180px

Cover Photo: 820px by 312px

Add a Profile Picture and Cover Photo

You can also go on and Add a custom button.

Tell people how to engage with you by customizing the action button at the top of your Page.

Go on and choose from the above one that best suites your Brand offerings, for the Fashion shop I would choose the View Shop Button so the client can go to my Website and see more of what I am offering!

Book now: Connect a scheduling tool so that people can book appointments

Sign Up: Opens a website with a sign-up form

Start Order: Opens a website for a restaurant

View shop: Choose where people can find your products

Get tickets: Choose where people can find tickets

Add a custom Button

Whichever we choose will take you to another page for more settings. Please follow them up or read more about the Custom Action Button in this article.

Step 5 – Connect WhatsApp to Your Page

Once you’ve connected your WhatsApp account, you can add buttons for your Page audience to message you on WhatsApp.

Facebook will send you a code on WhatsApp. Just enter the phone number associated with your WhatsApp account.

Connect WhatsApp to Your Page

Ensure that you first select the Country code💁

Then go on and enter the 5 Digit code sent to your WhatsApp and continue. It’s better if you have a WhatsApp Business Account.

Step 6 – Invite Friends to Build Your Audience

Go on and send requests to people that you know. This will help to push your Brand quite far than what you can imagine.

Invite Friends to Build Your Audience

Step 5 – Allow Page Notification and Marketing Tips from Facebook

Turn on these features to help make the most of Sample Brand Name. You can change them at any time in Settings.

Page Notifcations Axhela Digital

Step 8 – Go On Make Your First Post and Boom You’re Done

The publication of your first post is the final step for creating your brand page, and it may become a recurring activity on your brand page. Making a post on a brand page is almost identical to making a post on any Facebook profile page. You may add images, links, videos, and text to make your posts more interesting.

A repeated and/or sustained content campaign and/or a lively and dynamic group of commenters on your brand page will help entice other people in and encourage them to return to your brand page.

Strongly consider adding a fair number of images, as they appear to generate 2.3.x more engagement than posts without images.

Post things such as special offers, sale information, discount codes, and tips to help people work through their content more easily. People who have brands on YouTube may post videos on Facebook whenever they publish a new video on the Facebook social media network.

I hope this article was helpful

If so, please give it a like and check out for more articles to help you grow your business

Let’s catchup in the next one

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Abbey Bukenya
Abbey Bukenya

Abbey Bukenya is the Founder and CEO of Axhela Digital your ultimate Web and Content Marketing Digital agency based in Entebbe Uganda.

He is a professional digital marketer, food scientist, and tech-savvy. He has worked with a lot of successful companies over the 6 years of his working experience and has gained a lot of knowledge in these fields.

Currently he is running Axhela Digital and Njiya Technologies is always glad to reach him though the contact details on +256 762179048

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